Built for makers, not just sellers

E-commerce and manufacturing, finally equal.

A unified platform for businesses that make things and sell them. Inventory, production, accounting, and storefront — one system, one source of truth.

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The problem with the current stack.

Shopify is great at selling but doesn't help you produce the things you sell. The big ERP suites aren't really opinionated — they're purposely vague so you can impose your own patterns on top, and you pay for that flexibility in complexity.

Layer on the cognitive load of running your business across two or more platforms that don't share knowledge and it's a lot of overhead just to roast coffee and ship bags.

A different approach.

SubStandard treats e-commerce and manufacturing as equally important. It's broad enough to be flexible but designed with real production workflows in mind, so you're not starting from scratch defining how things should work.

When you roast, receive, pack, or ship — inventory, accounting, and production data all update together automatically. No reconciliation, no spreadsheets, no manual bridging between disconnected systems.

More control. Less manual work.

Real-time inventory visibility

See what you have, what's committed, and what needs to be produced — across every location and stage.

True cost tracking

Follow costs through every stage of production — yield loss, blend rotation, purchase price variance, actual COGS.

Demand-driven production

Subscription and order demand flows directly into production planning. Build what you need, when you need it.

Unified accounting

Every movement generates journal entries automatically. Double-entry ledger with no manual reconciliation needed.

Built for production-based businesses.

Coffee roasters, bakeries, food producers — anyone whose core operation transforms raw materials into finished products. Built for the complexity level of a 5–50 person operation, not an enterprise that needs SAP.